Behind-the-Scenes: The Making of the New ISC Website

Behind-the-Scenes:
The Making of the New ISC Website


The new-and-improved ISC website launched last week! When creating a new ISC website, we knew it would be important to capture photos that told the story of our craft – barrel making. We wanted to infuse the site with images of our passion and dedication.

Inspired by photos taken for Russell’s Reserve, we contacted Tadd Myers of Tadd Myers Photography and the American Craftsmanship Project and asked him to help us tell our story.

On a hot week at the end of August Tadd and his crew journeyed to Kentucky Cooperage, Missouri Cooperage, and Salem Wood Products. At each facility they documented our people doing what they do best – making the world’s most popular barrel.

They captured the sun rising over the log yard in Salem, observed Curtis toasting barrels at Missouri Cooperage and sat at the char fire at Kentucky Cooperage for about two hours waiting for barrels with picture perfect flames to roll off the line.

A huge thank you to all the employees who let the photo crew into their work-spaces and participated in the photos. Even a local logger got in on the action at our stave mill in Salem. He let us capture him expertly using his machinery to remove the logs from truck and stack them perfectly side-by-side.

If you haven’t browsed the new website, go on and take a look! You’ll find great information (and photos) about ISC and how we craft barrels. We hope you enjoy our story as much as we do.

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